# Choosing a serif is already a step away from an industrial geometric style.

- Date: 2026.07.06
- Locale: en
- Page: https://cv.rocorgi.wang/writings/serif-needs-a-language
- Author: Long Wang (汪龙, rocorgi)



Choosing a serif is already a step away from an industrial geometric style. If you use one, you need a visual language to go with it — the logo, the wordmark, the illustrations, every element has to match. Otherwise it won’t sit right. Coze followed along a little too hastily.

![A Shi Xia page: vertical serif type beside a bird on a bamboo branch.](/writings/serif-needs-a-language/01.jpg)

![Coze’s privacy policy, serif body text laid over a landscape.](/writings/serif-needs-a-language/02.jpg)

[Original post](https://x.com/wangdouglas/status/2074113262996644100)